Ford Holiday River Parade
A Sparkling Start to the Season
Each November, the Ford Holiday River Parade lights up the San Antonio River Walk with floating holiday-themed barges, music, and twinkling lights. This beloved annual tradition marks the start of the holiday season with festive cheer and a Texas-style twist.
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From reserved seating to best-viewing tips and where to dine along the parade route, we’ve got everything you need to plan a magical River Walk holiday evening. Grab your hot cocoa and celebrate the season with one of San Antonio’s most dazzling events.